Every year about this time, we’re asked what we’re doing for Black Friday/Cyber Monday. For 17 years, the answer is always the same- our products never go “on sale”, with the exception of discontinued items. Whenever you’re ready to order, any time of year, you’ll get our best price. We’re pretty-well stocked on most of our products, and we do have two more incoming shipments in the next 3 weeks- but we will run out of some items before Christmas. We therefore recommend that you order sooner rather than later. We just received a shipment containing our popular 25/40×100 “Contemporary” Long-Range Observation binoculars, but all were pre-sold to waiting customers- so they are still “out-of-stock”. Another shipment containing those arrives in mid-December, in time for Christmas delivery to the contiguous USA. The 25/40×100 “Classic” version is in stock. So order early and often!