Update on Tariffs & Pricing – 4/11/25

Last February, we announced a necessary price increase due to a 10% tariff on Chinese imports. Since then, tariffs have escalated dramatically—rising by an additional 135%. While we remain cautiously optimistic that these tariffs may eventually be rolled back, they have significantly affected our cost structure and will require further price adjustments to maintain long-term sustainability.

These developments will have wide-reaching effects across the binocular industry, as the vast majority of optics products are manufactured in China. At Oberwerk, we’re working closely with our exclusive manufacturing partners to navigate this challenge while protecting the quality and performance our customers expect. Thanks to this long-standing relationship, we believe we’re better positioned than most to limit the extent of price increases—but future developments remain uncertain.

Unless there is a change in tariff policy, new pricing will go into effect if/when new inventory is received. Should tariffs be lifted, we are committed to returning to our previous pricing as soon as possible.

To avoid being locked into higher costs, we have paused shipments from China and suspended pre-orders for out-of-stock items. This will help us avoid bringing in inventory at more than double the usual landed cost, especially given the possibility that tariffs could be reduced or eliminated in the near future.

These are challenging circumstances, but our mission remains the same: to deliver the highest-quality binoculars at the best possible value. We appreciate your understanding and support, and we’ll continue to share updates as the situation evolves.

Note: This change does not apply to our TR-3 tripods or PM-2 Parallelogram mounts, which are proudly built in Dayton, Ohio. Prices for these U.S.-made products will remain the same.

If there’s an in-stock item you’ve had your eye on, we encourage you to place your order before we run out of stock.