Who Ya Gonna Call?

I was recently asked “what’s different about your brand- what sets Oberwerk apart from the competition?” Well, there are a number of unique and important things that make us different- but just one that I want to talk about right now.
If you’re considering buying a binocular, ours or another brand, you probably have some questions- especially so if you’re looking at one of our Long-Range Observation binoculars or our Binocular Telescopes. The fact is I spend much of my day on the phone answering questions and answering questions by email. The first thing I do in the morning is respond to the email questions that came in the previous night. When I think a question/answer might be interesting or informative to others, I’ll post them on our Email Questions/Answers Archive. I wear a wireless headset so I can take customer calls while I’m checking/testing binoculars that are to be shipped that day, or building our TR3 hardwood tripods. I’ve heard countless times “you’re the only company I can contact and get thoughtful and knowledgeable answers to my questions.”
So when I was recently asked “what makes us different”, it struck me that there really is no other binocular retailer I can think of that you can call and speak instantly with, or email and get a timely reply from, someone that is truly knowledgeable about their products, as well as the competition’s. Someone that’s lived and breathed binoculars for the last twenty years. Someone that’s not a salesperson or an order-taker. But your business is selling binoculars- right? True, but I don’t consider myself a “sales type” at all, I’ve never read a book on how to close a sale. But what I do pretty well is answer customer’s questions, explaining technical things in a way people can understand. I believe that our products are such a unique value, that as long as I can impart enough knowledge to a customer, they’ll come to that conclusion on their own- without any arm-twisting on my part. Sometimes our product isn’t the best solution, and I’ll be the first to say so. Sometimes I have to set realistic expectations- “no, you can’t read a license plate 3 miles away“, “yes, you can see the rings of Saturn, but it’s still a very small object in the field of view“, because 1) nobody likes dealing with returns and 2) we want everyone to be thrilled with their purchase. They’ll tell their friends and relatives, and they’ll want one too, and so on- until everyone on the planet has heard of Oberwerk.
Any questions? Feel free to call me at 937-640-1040 (9-5 EDT) or email to [email protected].